Your local real estate agent represents your property on Premarket. No open homes. No upfront photography. No public listing risk. Just real buyers, real opinions, and real evidence — collected privately through your agent.
Important — Premarket is agent-led
Every Premarket property is represented by a licensed local agent. They know your suburb, your buyer pool, and the negotiation dynamics that protect your price. Your job is to choose a great agent — and then ask them to run the campaign through Premarket so you both work from the same buyer evidence.
A listing that sits too long. A price that gets corrected. A neighbour who finds out before you're ready. Premarket fixes all three.
Your address doesn't appear on realestate.com.au or Domain. No nosy neighbours. No price-history leaving a trail.
Watch a live dashboard fill up with anonymous price opinions and registered interest from genuine buyers — before you commit to anything.
Skip the photography, styling, brochures and portal upgrades until you're sure the price you have in mind is achievable.
Three agents will give you three different appraisals. A hundred buyers give you a number with a story behind it.
Buyer's agents and qualified buyers register interest privately. Skip the tyre-kickers. Skip the open homes.
If the data is strong, list with confidence. If it's not, pause without the embarrassment of withdrawing a campaign.
Your agent runs every step. You get a private dashboard, real numbers, and the option to keep going or stop at any time.
1 · Choose your agent
Pick a local agent you trust. They represent your property and run the entire campaign on your behalf — you can't list directly.
2 · Build the private campaign
Your agent uploads basic property details, a photo or two, and a guide price. The whole thing takes a couple of minutes.
3 · Distribute privately
The campaign goes to qualified buyers and buyer's agents only — never to the public portals. No open homes. No street signs.
4 · Buyers respond with evidence
Real buyers submit anonymous price opinions and register interest. Your agent sees the live data populate in real time.
5 · Decide with confidence
Sell off-market, run a confident on-market campaign with proven demand, or pause and revisit later. Your call.
Median buyer opinion
A clear midpoint of what buyers think your home is worth right now.
Price distribution
See exactly how the opinions are spread — tight cluster or wide range.
Demand signals
Watch interest registrations stack up in real time.
Engagement velocity
Find out if your home is gathering momentum — or sitting flat.
Already have an agent? Ask them about a Premarket campaign — it's free for you to discuss and they may already be set up. Don't have one yet? We can help you find one.