Can we just pause for a second and ask the question that no one’s had the guts to scream mid-auction:why the bloody hell are we still wearing suits?Like, who exactly decided that trust is directly proportional to the tightness of your neckwear? Did some ancient real estate scroll decree: “He who hath shiny shoes shall inherit the listing”? Because last I checked, being able to recite median sale prices doesn't require a polyester noose around your throat or pants so tight they threaten your future children.

I get it — presentation matters. A crisp collar might make you feel like your pitch has a bit more bite. Last week, I attempted to play golf (and by "play," I mean mostly just lose balls in creatively inconvenient locations), but at no point did my questionable performance or my painfully gentlemanly attempt at small talk land me any wins. In fact, the only thing riding high that day was my shorts — so tight they were halfway up my arse, and yet not a single compliment from the pro shop. Not even a nod of respect. Just quiet judgement and overpriced sausage rolls.

And let’s talk about hats. Apparently, facing it forward says “respectable citizen,” backwards says “rebel,” and 10 degrees off-center says “arrest this man.” Who made these rules? Who enforces them? Is there a secret Fashion Tribunal for Sales Professionals?

I haven’t worn shoes in years. No joke. I live in Northern Rivers NSW, where my average day includes chasing my kids down the beach, wiping benedict sauce off my laptop, and occasionally trying to remember where I left my charger. Somewhere along the way, the locals started calling me Barefoot Josh — a title I wear proudly. And yes, I’m still running a tech company. Still doing deals. Still building an empire. All without socks.

The truth is, most of the real estate world is walking around in a cosplay of professionalism — desperately trying to look like what someone once said a “successful agent” should look like. But that world is fading fast. People don’t want polished anymore. They want real.

You think I’m wrong? Go look at TikTok. There are 22-year-olds in Crocs filming homes on their iPhones and getting more traction than multimillion-dollar campaigns. Why? Because they’re relatable. They’re funny. They’re human. And real estate, my friend, is anything but real these days.

The industry has become a theater. Everyone’s reading from the same old script, in the same tight pants, with the same “let’s circle back” voice. But we’re not selling scripts — we’re connecting humans to homes. Real homes. With cracked tiles and loud dogs and rogue garden gnomes. If your buyer is wearing thongs and your seller is in a robe — who cares? Let’s talk numbers and vibes, not cufflinks.

That’s why we built Premarket — to break the damn mold. We’re stripping back the stigma of suits and ties, and we’re not here to pretend. We’re here to make real estate fun again. Whether you’re a first-time buyer or a barefoot founder, you belong here. No dress code. No fakery. Just straight-up opportunity, a powerful platform, and the freedom to show up as yourself — pineapple shirt, hat sideways, or boardies still wet.

So next time someone tells you to tuck in your shirt to be taken seriously, remember: Zuckerberg wore hoodies, Jobs wore black turtlenecks, and I haven’t worn shoes since 2019. Your power isn’t in your pants — it’s in your presence. And if you're real? People will feel it.