You know how superheroes have origin stories? Well, this one starts with real dads in the Northern Rivers of NSW: Josh Reilly, Luke Wilson. No capes, no suits — just a solid mix of startup brains, real-world grit, and, frankly, a deep frustration with how real estate works. So we built Premarket.

Real estate is one of the most high-stakes, emotional, and financially loaded things you'll ever deal with. Yet homeowners have just one path when they “might be interested” in selling — go all in. That means prepping the house, dropping cash on marketing, and emotionally committing to moving, *before* you even know if anyone’s interested. Sound backwards? We thought so too.

Here's the real problem: homeowners have **no way to test the market** without first declaring themselves “for sale.” That means no way to see if someone would pay top dollar, no chance to feel out interest, and no option to field offers while you’re still on the fence. We call that a lost opportunity, and it happens every day.

So we created Premarket — a low-pressure, zero-cost, agent-free app that lets homeowners list their property *without listing their life*. You don’t need glossy marketing. You don’t need a “For Sale” sign. You don’t even need a fixed price. Just post your home quietly, safely, and see who’s out there. If no one bites? Cool. If someone does? You decide what happens next.

For buyers, it’s a game-changer too. No agents to gatekeep info. No runaround. Just direct, honest convos with homeowners via in-app chat. Safe. Private. Real. The address stays hidden, the price is in a negotiable range, and everyone gets to keep their cards close until it makes sense to go all in.

We’re not trying to “kill agents” or play industry villain — we’re just saying **they’re a byproduct**, not the problem. The problem is the lack of a middle space between “just thinking about selling” and “call a real estate agent.” That middle space is where real conversations, better outcomes, and smart decisions live. And that’s what we built.

We didn’t come from real estate. We came from life. We’ve got kids, surfboards, late-night startup chats and a deep desire to actually make shit better. We built Premarket because the system didn’t make sense for us, and we figured — if we feel this, maybe other people do too.

This is us combining brains, guts, and lived experience. If you're a homeowner who’s not quite ready to sell, or a buyer tired of endless dead ends, come try Premarket. It’s real, it’s Aussie, and it’s built for people like you — people who just want a better way to explore what’s possible, without jumping through flaming hoops.